LENOVO PCG PARTNER ENGAGE PROGRAM REVAMP 2018

Lenovo has implemented program enhancements to deliver better value for a better customer experience.

A COMMITMENT TO MORE.

Lenovo is rewarding partner loyalty and success in bigger ways than ever. To establish a more solid foundation for achievement, we have enhanced our PCG Partner Engage Program to incorporate a new integrated structure that boosts earnings to new levels.

The changes align with Lenovo's overarching sales strategy to move from a portfolio approach to a customer-centric focus, strengthening our partnerships and marketplace positioning.

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MOTIVATED BY BETTER

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Relevance

We are focused on a holistic approach across your business, with impactful programs, sales benefits, and support.

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Trust

We are strengthening our trusted partnerships with a stable infrastructure that establishes consistency and significant rewards for our committed partners.

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Financial Tiering

As you move up the PCG Partner Engage levels, you'll experience increased financial benefits and clear path to profitability.

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Shared Responsibility

Success relies on sustaining an interdependence between Lenovo and our partners. Focused on mutual growth, we are rewarding you with substantial earnings opportunities.

PROGRAM LEVELS & QUALIFICATIONS

The PCG Partner Engage Program is based on one simple criterion: annual revenue thresholds. Once earned, your PCG Partner Engage Program insignia can be included on your website and marketing materials to reinforce your business credibility and influence in the marketplace.

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Platinum Level

Achieved with $10M in annual revenue

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Gold Level

Achieved with $1M in annual revenue

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Silver Level

Achieved with $250K in annual revenue

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Authorized Level

Qualified partners are eligible for select incentive programs and regular communications.

STRENGTH IN NUMBERS

The PCG Partner Engage Program provides every partner with marketing resources, sales support and deal protection, but the emphasis is shifting to set a higher standard of excellence. We've created a more selective partner criteria with greater incremental financial incentives for those partners committed to the highest levels of success. The great news is that moving up the tiers to attain those game-changing earnings is within reach: Authorized to Silver, Silver to Gold - and Gold to Platinum.

We've created a new stack structure within the Lenovo PCG Partner Engage Program that allows you to maximize earnings at an accelerated pace along the road to Platinum.

CORE

All partners are competitive on a deal-by-deal basis. Includes New Customer Bonus for upfront discounts on approved new SMB customers sales. Also includes Deal Registration for adding significant pre-sale value for Large Enterprise and Public Sector opportunities.

MDF

Incentives grow consistently with each tier advancement.

CUSTOMER SEGMENT*

Gold and Platinum partners have significant opportunities for game-changing earnings based on segment commitment and targeted growth.

*Learn more about the Customer Segment program for Gold and Platinum partners by downloading the brochure or contacting your sales rep.

PCG ENGAGE PROGRAM ADVANTAGES 

 

 

AUTHORIZED

SILVER

GOLD

PLATINUM

           
COVERAGE & RELATIONSHIP
         
Channel Account Management   Inside Support Dedicated Inside Field Field
           
Quarterly Joint Business Planning          
           
Partner Advisory Council       Nomination  X
           
Training/Virtual Education      
           
Lenovo Accelerate Passes     Nomination Priority Nomination
           
MARKETING & ENABLEMENT
         
Lenovo Partner Portal (LPN) access
including enablement tools, sales aids,
and marketing campaigns & tools
   
           
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Find a Reseller   If > $10K Previous Qtr If > $10K Previous Qtr Priority with Gold Status Priority with Platinum Status
           
Lead Generation (via OneAffiniti)   Nomination
           
Syndicated Content & Enablement  
           
Demo Unit Access   Best Effort Best Effort Nomination
           
TechWheels & Events     Best Effort Priority 2 Priority 1
           
INCENTIVE PROGRAMS
         
CORE: SMB New Customer Bonus (NCB)  
           
CORE: Deal Registration (DR)  
           
CORE: Partner Financing  
           
MDF: Rebates (PCG MDF)    
           
MDF: Sales Incentive Rebate      
           
MDF: Platinum Bonus MDF        
           
CUSTOMER SEGMENT: SMB, K-12, Corporate       By Invitation By Invitation
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DOWNLOAD PCG PARTNER ENGAGE MATERIALS

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Lenovo PCG Partner Engage Program Overview (US)

This overview presentation provides deeper details about the PCG Partner Engage Program. (LPN LOGIN REQUIRED TO DOWNLOAD)

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Lenovo PCG Partner Engage Program Brochure (US)

This brochure provides a general overview about the PCG Partner Engage Program.

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