Data Center Partner Programs

Simple. Consistent. Predictable. Profitable.

Lenovo Partners can take advantage of margin gaining programs when purchasing data center products and services through Authorized Lenovo Distributors.

Propel Your Profitability

The Lenovo Data Center Program is a tiered value-added channel program that allows our highest-selling data center partners to reap the rewards of loyalty and success. Clear, simple, and predictable, the Data Center Program is designed to elevate your professional credibility and propel your profitability.

We want to reward our dedicated partners with the best programs in the industry and the Lenovo Data Center Program is deliberately designed to propel our partners along the three paths of profitability: Growth, New Customer Acquisition, and Selling Complex Solutions. We pay you to succeed!

Program Levels & Qualifications

Authorized, Silver, Gold and Platinum

As an existing Lenovo authorized reseller, you’re familiar with the current partner program benefits. The Data Center Program, which includes the official designations of Silver, Gold, and Platinum, provides more robust incentives like rebates, development funds, and access to dedicated resources.

The Lenovo Data Center Program is clear and straightforward, and there are no complicated qualification diagrams or confusing requirements. Our prestigious partner tier levels simply hinge on two things: Lenovo Data Center Certifications and annual revenue thresholds.

The Lenovo Data Center badges of distinction can be proudly displayed on your company website and marketing collateral to boost your marketplace influence.

dcg tiering badges

Program Benefits

How does the Lenovo Data Center Program impact your business—and bottom line—for the better? Prestige. Lenovo has established a more robust system of support and augmented financial incentives to reward the commitment of our top-level partners, helping to grow your business, acquire new customers, and sell complex solutions.

ECONOMIC INCENTIVES

Authorized Silver Gold Platinum
GROWTH        
Special Bid Pricing Eligible ✔ with Deal Reg ✔ with Deal Reg ✔ with Deal Reg ✔ with Deal Reg
Access to Lenovo LEAP Incentives
Base Rebate on all Data Center Products  
Revenue Multipliers  
Growth Target Incentive   $ $$ $$$
Quarterly Stretch Target      
Partner Development Funds   Proposal Based $ $$
OneAffiniti Demand Gen Campaigns  ✔  ✔  ✔  ✔
         
         

SALES

Authorized Silver Gold Platinum
Online Sales & Technical Training
Access to Lenovo Customer Briefing Center By Invitation By Invitation
Virtual POC Support via Lenovo Innovation Center By Invitation By Invitation
Eligible for Complimentary Training & Test Vouchers    
         

RELATIONSHIP & SUPPORT

Authorized Silver Gold Platinum
Channel Account Manager General Select Enhanced Premier
Accelerate - Channel Partner Forum
Executive Business Review    
Partner Executive Program (PEP) Participation     By Invitation
Executive Partner Advisory Council     By Invitation
Technical Partner Advisory Council     By Invitation
         

MARKETING RESOURCES

Authorized Silver Gold Platinum
Demand Generation Tool
Certification/Tiering logo use
Field Marketing Manager   Select
Quarterly Campaign Planning Resources    
Marketing & Activity Support    
         
         

TECHNICAL

Authorized Silver Gold Platinum
Technical Sales Consultant   Shared Named Focused
Access to Lenovo Solution Architects   Shared Priority Priority
Configuration Assistance
         



Lenovo Certifications

Get Lenovo Certified

Becoming Lenovo Certified provides your salespeople with a higher level of expertise, enhancing their validity and market appeal. Certification-specific logos differentiate business cards and e-signatures.

We offer two certification types aligned with Sales and Technical Sales Professional roles and have multiple certification options, including two new sales certifications focused on increasing Hyperconverged and Storage competencies.

Product Rebates Program

Silver, Gold and Platinum Data Center Partners who purchase qualified data center products from Authorized Lenovo Distributors can receive rebates on the sale.

View Announcement Letters - US

View Announcement Letters - Canada

Who is eligible? 
Silver, Gold and Platinum Data Center Partners.

The following data center products will count toward attainment and payout.  
All servers, converged systems, storage, networking, services and options.

How do I register? 
No registration, reporting or claiming required.

Terms subject to change.

Data Center Deal Registration

Lenovo resellers can submit qualified opportunities through our deal registration nomination tool and receive exclusive deal registration pricing for approved opportunities. 

Download the deal registration overview to learn more. (LPN login required)

View Deal Registration Terms and Conditions. (LPN login required)

Nominate all opportunities through LenovoLeads.com.

FREQUENTLY ASKED QUESTIONS

Please contact your Lenovo Sales Representative or
Chat Live with the Lenovo Partner Assist team if you have questions.