Branding Resources

Logos and Design Elements

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Logos

Not sure which file format to use?

EPS files: Suitable for reproduction and scaling. Recommended for high resolution artwork.
PDF files: Suitable for viewing high quality files. Acceptable for reproduction and high resolution artwork.
JPG files: Suitable for on screen use only. Do not scale.
PNG files: Suitable for on screen use when transparency is needed. Do not scale.

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Lenovo Logos

The Lenovo Logo is our primary logo that has a white wordmark within a containing shape. The containing shape allows us to use the logo as a tag - a bit like a fashion brand - and makes application across multiple media easy by giving our logo room to breathe. It also allows us to be playful in the way we use our logo, filling the bounding box with color and images.

Logos (EPS)  

Logos (PDF)

Logos (PNG)

 


lenovo logo stackup
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Lenovo Image Logos

The containing shape behind the Lenovo Logo allows us to be playful with our brand - bring it alive, personalize it for specific events, consumer and commercial audiences and to add artistry.

These image logos feature carefully selected photos and textures. They share a strong energy and attitude while providing enough contrast for the Lenovo wordmark to stand out.

These versions should only be used where their size is large enough to be legible, such as: an event, in retail or onscreen. Please do not create one of these on your own.

Image Logos (PDF

lenovo image logos stackup
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ThinkPad Logo

A logo to represent commercial notebook products.

ThinkPad Logo (EPS)

ThinkPad Logo (PDF)

ThinkPad Logo (JPG)

ThinkPad Logo (PNG)

thinkpad logo20c
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ThinkCentre Logo

A logo to represent commercial desktop products.

ThinkCentre Logo (EPS)

ThinkCentre Logo (PDF)

ThinkCentre Logo (JPG)

ThinkCentre Logo (PNG)

thinkcentre logo20c
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ThinkStation Logo

A logo to represent commercial desktop products.

ThinkStation Logo (EPS)

ThinkStation Logo (PDF)

ThinkStation Logo (JPG)

ThinkStation Logo (PNG)

thinkstation logo20c
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ThinkVision Logo

A logo to represent commercial monitor products.

ThinkVision Logo (EPS)

ThinkVision Logo (PDF)

ThinkVision Logo (JPG)

ThinkVision Logo (PNG)

thinkvision logo20c
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ThinkSystem Logo

A logo to represent ThinkSystem products.

ThinkSystem Logos (EPS/PNG)

thinksystem logo 250

ThinkAgile Logos

A logo to represent ThinkAgile products.

ThinkAgile Logos (EPS/PNG)

thinkagile logo 250

ThinkServer Logo

A logo to represent commercial server products.

ThinkServer Logo (EPS)

ThinkServer Logo (PDF)

ThinkServer Logo (JPG)

ThinkServer Logo (PNG)

thinkserver logo20c
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System x Logo

A logo to represent System x server products.

System x Logo (EPS)

System x Logo (PDF)

System x Logo (JPG)

System x Logo (PNG)

systemx logo20c
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Lenovo Business Partner Badges

These emblems are used by Business Partners to communicate whether you are an Authorized, Gold, Silver or Platinum PCG Engage partner.

PCG Engage Badges (EPS/PNG)

pcg tiering badges
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Design Elements

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Business Partner Certificate

A certificate used by Business Partners to recognize their continued commitment to excellence in delivering Lenovo solutions.

Business Partner Certificate (PPT)

lenovo bp certificate20b
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Lenovo Icons

In some instances, it won’t be ideal to use the Lenovo Logo or Wordmark based on size constraints (i.e. Web Favicons, Social Avatars, etc.). In those instances it might make sense to use a Lenovo Icon.

Lenovo Icons (EPS, PNG)

lenovo icon20b
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Multimode Icons

These icons represent the unique modes of Lenovo products.

Multimode Icons (EPS, PDF, PNG)

lenovo multimode icons20b
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Brand Patterns

By repeating the “L” from the Lenovo Logo we’ve created unique patterns that are directly related to our brand.

Brand Patterns

lenovo brand patterns20b
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